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Sports communication is a field of communication studies that specializes in the elements of communication in sports. Sports communication can be defined as "a process by which people in sport, in a sport setting, or through a sport endeavor, share symbols as they create meaning through interaction". [ 1 ]
Communication plays a critical role in the development and success of youth sport programs. Effective communication among youth athletes, coaches, and parents improves team cohesion, facilitates skill development, and creates an environment that promotes physical, social, and emotional growth.
College Sports Communicators (CSC) is a membership association for all strategic, creative and digital professionals working in intercollegiate athletics across all levels for colleges, universities and conferences across the United States and Canada. [1]
Sandwich feedback has been recommended to sports trainers, [4] health-service managers, [5] online educators [6] and sales personnel. [ 7 ] The intention of the sandwich device is to reduce defensiveness and discomfort, enhance useful communication and make the input better tolerated by the person receiving the coaching.
It allows sports businesses to keep their customers updated on the latest news and information as well as interact with them on an individual basis. [53] This instantaneous two-way communication tool available to sports businesses allows them to provide quality content within short time frames and interact with customers in real time.
Communication style is an important concept for sport psychologists to develop with coaches. [74] Communication is a constant role for coaches directed towards athletes, parents, administrators, other coaches, media, and supporters. It mainly comes in the forms of speaking, writing, body language, and listening.
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BLUF is used for effective communication. Studies show that organizations with effective communications produced a 47% greater return to shareholders over five years. [6] BLUF aims to enable the receiver of a message to make faster decisions, especially for people who are busy, time-constrained, or overloaded with lots of information. [7]