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In marketing, "top-of-mind awareness" refers to a brand or specific product being first in customers' minds when thinking of a particular industry or category. [1] Top-of-mind awareness is defined in Marketing Metrics: "The first brand that comes to mind when a customer is asked an unprompted question about a category. The percentage of ...
For example, restaurants sometimes list the most expensive item on the menu first to make their $25 grilled cheese feel like a good deal. This can also work in reverse.
Customer journey mapping is a design tool used to track customers' movements through different touchpoints with the business in question. It maps out the first encounters people may have with the brand and shows the different routes people can take through the different channels or marketing (e.g. online, television, magazine, newspaper).
Customer first - Especially the meaning of being available (time) for customer needs; Appearance - Understanding of self-image and dress for the job; Determined friendliness - Having concrete mindset and goals, but being diplomatic too; Punctuality - Leading time management, starting and finishing on time, being prepared
Image credits: PsychoticSM Similarly, this sort of entitlement isn’t just modern, even if it feels like it. American journalist Damon Runyon wrote "the customer is always right in taking ...
Consumer behaviour is the study of individuals, groups, or organisations and all activities associated with the purchase, use and disposal of goods and services.It encompasses how the consumer's emotions, attitudes, and preferences affect buying behaviour.
At the U.S. Chamber of Commerce's 2025 State of American Business event, business leaders explored small business trends and the economic importance of local businesses.
The first is designing for what Cooper calls "The Elastic User", by which he means that while making product decisions different stakeholders may define the 'user' according to their convenience. Defining personas helps the team have a shared understanding of the real users in terms of their goals, capabilities, and contexts.
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