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Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products, which are often informally called promo products , swag [ 1 ] ( mass nouns ), or freebies ( count nouns ), are used in marketing and sales .
A wordmark or word mark is a text-only statement of the name of a product, service, company, organization, or institution which is used for purposes of identification and branding. A wordmark can be an actual word (e.g., Apple), a made-up term that reads like a word (e.g., iPhone), or an acronym, initialism, or series of letters (e.g., IBM).
For example non-free use rationales, see Wikipedia:Use rationale examples. This tag is only for use on images of logos. Template:Non-free use rationale logo may be helpful for stating the rationale. Please do not use this template to tag non-free icons of computer software. Such items should be tagged with {{Non-free computer icon}} template.
It is believed that the use of some images of promotional material to illustrate: the person(s), product, event, or subject in question; where the image is unrepeatable, i.e. a free image could not be created to replace it; on the English-language Wikipedia, hosted on servers in the United States by the non-profit Wikimedia Foundation;
Brand: Use when logo identifies a brand in an article or section about the brand Product: Use when logo identifies a product or service in an article or section about that product or service Public facility: Use when logo is used to identify a road, airport, station, route, city, neighborhood, government service, etc.