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A wordmark or word mark is a text-only statement of the name of a product, service, company, organization, or institution which is used for purposes of identification and branding. A wordmark can be an actual word (e.g., Apple), a made-up term that reads like a word (e.g., iPhone), or an acronym, initialism, or series of letters (e.g., IBM).
In marketing and sales, marketing collateral is a collection of media used to support the sales of a product or service.Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools.
Word count is commonly used by translators to determine the price of a translation job. Word counts may also be used to calculate measures of readability and to measure typing and reading speeds (usually in words per minute). When converting character counts to words, a measure of 5 or 6 characters to a word is generally used for English. [1]
Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products, which are often informally called promo products , swag [ 1 ] ( mass nouns ), or freebies ( count nouns ), are used in marketing and sales .
Trademark distinctiveness is an important concept in the law governing trademarks and service marks.A trademark may be eligible for registration, or registrable, if it performs the essential trademark function, and has distinctive character.
Under the assumption of normality of returns, an active risk of x per cent would mean that approximately 2/3 of the portfolio's active returns (one standard deviation from the mean) can be expected to fall between +x and -x per cent of the mean excess return and about 95% of the portfolio's active returns (two standard deviations from the mean) can be expected to fall between +2x and -2x per ...
The shape contained the word 'PEPs' along with a descriptive blurb that read 'for coughs, colds & bronchitis.' [61] United Kingdom: 1876 – The Bass Brewery's label incorporating its triangle logo for ale was the first trademark to be registered under the Trade Mark Registration Act 1875. [59] United States: there are at least two claims:
These are personal selling, advertising, sales promotion, direct marketing, publicity, word of mouth and may also include event marketing, exhibitions and trade shows. [2] A promotional plan specifies how much attention to pay to each of the elements in the promotional mix, and what proportion of the budget should be allocated to each element.