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Overall sales of Coors Light fell last year nearly 2% to roughly $2.7 billion and volume slipped 3.5%. As a result of the sluggish sales for many of its beers, Molson Coors trimmed its 2024 sales ...
The new name will come on limited-time 12-pack packaging, turning a “Case of the Mondays” into a literal case of beer available to buy at retailers nationwide. Coors Light is changing its name.
Coors Light has been a fixture in beer coolers since 1978. Coors Light was first brewed in 1941 but was soon discontinued. It was reintroduced in 1978 as a "diet-beer" alternative to Miller Light ...
Coors Light is a 4.2% ABV light American lager beer sold by Coors (currently Molson Coors) of Chicago, Illinois. It was first produced in 1978 by the Coors Brewing Company . They had briefly produced a different low-alcohol beer by the same name in 1941.
The name change would reflect the company's growing focus on beverages outside of the traditional beer and brewing offerings. Additionally, the company would retire the MillerCoors corporate brand name and reorganize its global business units into Molson Coors North America, headquartered in Toronto, and Molson Coors Europe, headquartered in ...
Coors Light was introduced in 1978. [2] The longtime slogan of "Silver Bullet" to describe it does not describe the beer, but rather the silver-colored can in which Coors packaged the beer. Coors once produced Coors Light in "yellow-bellied" cans like the full-strength Coors. However, when the yellow coloring was removed, the can was left ...
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Tenth and Blake Beer Company, the craft brewery division of Molson Coors, acquired Atwater Brewery in 2020. [7] [8] [9] At its peak, Atwater Brewery distributed products in over twenty states. By the time of its acquisition by Molson Coors, the brewery had scaled back distribution to focus on the Midwest market. [10]