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The main subjects of View-Master reels were Carlsbad Caverns and the Grand Canyon. [1] The View-Master was marketed through Mayer's photo-finishing, postcard and greeting card company Sawyer's Service, Inc., known eventually as Sawyer's, Inc. The partnership led to the retail sales of View-Master viewers and reels.
The View-Master Personal Stereo Camera was a 35mm film camera designed to take 3D stereo photos for viewing in a View-Master.First released in 1952, the camera took 69 pairs of photos on a 36-exposure roll of 35mm film, taking one set while the film was unwound from the canister, and another set while it was rewound.
The takeover would pay off further in 1955, with reels of the newly opened Disneyland. [6] The Tru-Vue Company was a subsidiary of Sawyer's, Inc. [10] Through the 1950s Sawyer's successively introduced new models of its View-Master viewer. Sawyer's introduced the View-Master Personal Stereo Camera in 1952.
The company was purchased in 1951 by Sawyer's—the manufacturer of the View-Master—because Tru-Vue had an exclusive contract to make children's filmstrips based on Disney characters. [3] Tru-Vue moved at that time from Rock Island, Illinois, to Beaverton, Oregon, [ 4 ] near where Sawyer's had built a new plant, and for a few years was a ...
The stereoscope View-Master version of the story was issued and copyrighted by Sawyer's on August 1, 1950, as a 14-frame, 7-image reel numbered "FT-25". [22] The text was provided by Thomas L. Dixon and the model and diorama work by Florence Thomas. [23] A follow-up 3-reel packet, also with Thomas involved, was copyrighted on September 10, 1955 ...
Viewmaster released a series of reels that had film stills of the show arranged in a story or photo montage. [1] Mantooth and Kevin Tighe's characters John Gage and Roy DeSoto appeared on another Robert A. Cinader created series, Sierra. The series focused on National Park Service Rangers stationed in the Sierras.