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In marketing and consumer behaviour, brand loyalty describes a consumer's persistent positive feelings towards a familiar brand and their dedication to purchasing the brand's products and/or services repeatedly regardless of deficiencies, a competitor's actions, or changes in the market environment.
Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions. [1] Brand awareness is one of two dimensions from brand knowledge, an associative network memory model. [2]
Loyalty is a devotion to a country, philosophy, group, or person. [1] Philosophers disagree on what can be an object of loyalty, as some argue that loyalty is strictly interpersonal and only another human being can be the object of loyalty.
Making a mark, typically by charring: . Wood branding, permanently marking, by way of heat, typically of wood (also applied to plastic, cork, leather, etc.); Livestock branding, the marking of animals to indicate ownership such as
Brand valuation is the process of estimating the total financial value of a brand.A conflict of interest exists if those who value a brand were also involved in its creation. [1]
Campaign, in agriculture, the period during which sugar beets are harvested and processed; Advertising campaign, a series of advertisement messages that share a single idea and theme
Mark Benton (born 16 November 1965) [1] is an English actor and television presenter known for his roles as Eddie in Early Doors, Howard in Northern Lights, Martin Pond in Barbara and the eponymous Frank Hathaway in Shakespeare & Hathaway: Private Investigators.
Mark Alan Ruffalo (/ ˈ r ʌ f ə l oʊ /; born November 22, 1967 [1]) is an American actor.He began acting in the late 1980s and first gained recognition for his work in Kenneth Lonergan's play This Is Our Youth (1996) and drama film You Can Count on Me (2000).