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Apache Rave is a lightweight and open-standards-based extensible platform for using, integrating, and hosting OpenSocial and W3C Widget-related features technologies, and services. It will also provide strong context-aware personalization, collaboration, and content integration capabilities and a high-quality out-of-the-box installation as well ...
Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
Social marketing should not be confused with the societal marketing concept which was a forerunner of sustainable marketing in integrating issues of social responsibility into commercial marketing strategies. In contrast to that, social marketing uses commercial marketing theories, tools, and techniques to social issues.
Social media currently can be crucial to the success of growing numbers in a companies value chain activities. [2] For marketers, Social media is a mandatory element within the promotional mix. [2] Marketers also need to understand that marketing on social media can come with difficulties and challenges, and face both reputation and economic ...
Social software, also known as social apps or social platform includes communications and interactive tools that are often based on the Internet.Communication tools typically handle capturing, storing and presenting communication, usually written but increasingly including audio and video as well.
The PLATO system was launched in 1960 at the University of Illinois and subsequently commercially marketed by Control Data Corporation.It offered early forms of social media features with innovations such as Notes, PLATO's message-forum application; TERM-talk, its instant-messaging feature; Talkomatic, perhaps the first online chat room; News Report, a crowdsourced online newspaper, and blog ...
This is a list of social platforms with at least 100 million monthly active users. [a] The list includes social networks, as well as online forums, photo and video sharing platforms, messaging and VoIP apps.
More succinctly, social commerce is the use of social network(s) in the context of e-commerce transactions from browsing to checkout, without ever leaving a social media platform. [3] The term social commerce was introduced by Yahoo! in November 2005 [4] which describes a set of online collaborative shopping tools such as shared pick lists ...