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Rhetorical criticism analyzes the symbolic artifacts of discourse—the words, phrases, images, gestures, performances, texts, films, etc. that people use to communicate. . Rhetorical analysis shows how the artifacts work, how well they work, and how the artifacts, as discourse, inform and instruct, entertain and arouse, and convince and persuade the audience; as such, discourse includes the ...
Drawing on techniques from semiotics and rhetorical analysis, visual rhetoric expands on visual literacy as it examines the structure of an image with the focus on its persuasive effects on an audience. [1] Although visual rhetoric also involves typography and other texts, it concentrates mainly on the use of images or visual texts.
Syntagmatic analysis deals with sequence and structure, as opposed to the paradigm emphasis of paradigmatic analysis. The cinema, for Eichenbaum, is a “particular of figurative language,” the stylistics of which would treat filmic “syntax,” the linkage of shots in “phrases” and “sentences.” [ 1 ]
Film analysis is the process by which a film is analyzed in terms of mise-en-scène, cinematography, sound, and editing. One way of analyzing films is by shot-by-shot analysis, though that is typically used only for small clips or scenes. Film analysis is closely connected to film theory. Authors suggest various approaches to film analysis.
In this mode of inquiry, the rhetorical artifact is examined as a social response to a set of recurrent rhetorical exigencies rather than a collection of formal, generic elements. In the rhetorical tradition of genre criticism, Carolyn R. Miller's work on the socio-cultural approach to genre theory has been influential.
Visual rhetoric or “visual modes of representation” has been present in composition (college writing) courses for decades but only as a complementary component “for writing assignments and instructions” since it was considered as “a less sophisticated, less precise mode of conveying semiotic content than written language.” [3] Nevertheless, many experts in composition studies ...
Kenneth Burke was an established literary critic who has contributed immensely to rhetoric theory. [1] Originally influenced by Shakespeare and Aristotle's rhetoric, he developed his theory of Dramatism, separating himself from the two by adding the importance of motive.
The dramatistic pentad forms the core structure of dramatism, a method for examining motivations that the renowned literary critic Kenneth Burke developed. Dramatism recommends the use of a metalinguistic approach to stories about human action that investigates the roles and uses of five rhetorical elements common to all narratives, each of which is related to a question.