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Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of designing, evaluating, and producing packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use ...
Common sense: Product and packaging must be designed so it is easy to ship and shelf (for instance, Rubbermaid design that fits Walmart's 14x14 shelving). Making a product much stronger and more rugged than necessary for its normal function typically increases parts cost, but sometimes it lowers the net cost by reducing the cost of padding and ...
Testing modified atmosphere in a plastic bag of carrots. Food packaging is a packaging system specifically designed for food and represents one of the most important aspects among the processes involved in the food industry, as it provides protection from chemical, biological and physical alterations. [1]
Packaging engineering, also package engineering, packaging technology and packaging science, is a broad topic ranging from design conceptualization to product placement. All steps along the manufacturing process, and more, must be taken into account in the design of the package for any given product.
Circular Supply Chain Management (CSCM) is "the configuration and coordination of the organizational functions marketing, sales, R&D, production, logistics, IT, finance, and customer service within and across business units and organizations to close, slow, intensify, narrow, and dematerialise material and energy loops to minimize resource ...
Active packaging usually means having active functions beyond the inert passive containment and protection of the product. [2] Intelligent and smart packaging usually involve the ability to sense or measure an attribute of the product, the inner atmosphere of the package, or the shipping environment. This information can be communicated to ...
The nature of the shipping packaging — cases, totes, envelopes, pallets can create process variations Shipping costs — consolidation of orders, shipping pre-sort can change processing operations Availability and cost and productivity of workforce — can create trade-off decisions in automation and manual processing operations
Developing a good relationship with target markets is essential for brand management. Tangible elements of brand management include the product itself; its look, price, and packaging, etc. The intangible elements are the experiences that the target markets share with the brand, and also the relationships they have with the brand.