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In the following years, J.D. Power and Associates became particularly known for its automotive customer satisfaction rankings, while continuing to work in other areas such as food and computers. The firm created the first Dealer Attitude Study in 1976 and the U.S. Automotive Customer Satisfaction Index in 1981. [15] [16]
NJNG Ranks Highest in the Eastern U.S. on the J.D. Power and Associates Annual Gas Utility Residential Customer Satisfaction Study for the Fourth Consecutive Year WALL, N.J.--(BUSINESS WIRE)-- For ...
Power began conducting customer satisfaction research on April 1, 1968, as founder of the marketing information firm J.D. Power and Associates. Power started J.D. Power and Associates at the kitchen table with his family [3] and initially the "Associates" in the firm's title were his own wife and children. [1]
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