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In marketing and sales, marketing collateral is a collection of media used to support the sales of a product or service.Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools.
Businesses may print small quantities of brochures on a computer printer, or a digital printer, but offset printing turns out higher quantities at a lower cost per item. Compared with a flyer, a brochure usually uses higher-quality paper , more color, and is folded.
Print design, a subset of graphic design, is a form of visual communication used to convey information to an audience through intentional aesthetic design printed on a tangible surface, designed to be printed on paper, as opposed to presented on a digital platform. A design can be considered print design if its final form was created through an ...
Web-to-print sites often provide approval mechanism so that managers can approve print requests by their employees. Materials produced by a web-to-print process include business cards, brochures, and stationery, among other printed matter, that can be printed in full color or in black and white on various papers and on various presses.
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There are many different flyer formats. Some examples include: A4 (roughly letterhead size) A5 (roughly half letterhead size) DL (compliments slip size) A6 (postcard size) Flyers are inexpensive to produce and they required only a basic printing press from the 18th century to the 20th century.