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Betty Crocker is a cultural icon, as well as brand name and trademark of American Fortune 500 corporation General Mills. The name was first developed by the Washburn ...
Marjorie Husted (née Child; April 2, 1892 – December 23, 1986) [1] was an American home economist and businesswoman who worked for General Mills and was responsible for the success and fame of the brand character Betty Crocker. Husted wrote Betty Crocker's radio scripts and was her radio voice for a time. [2] [3] Several different women are ...
Among other famous BBDO campaigns, Barton created the character of Betty Crocker. [9] He is also credited with naming General Motors and General Electric (and creating an early design of the circular GE corporate logo and catch phrase). Barton was also a member of the Peabody Awards Board of Jurors from 1940 to 1942. [10]
Since 1921, Betty Crocker has been around to dole out cooking and baking tips and house-keeping advice. Many of us have grown up with this cultural icon that embodies the ideal homemaker. With her ...
The Crocker family was a wealthy American family based in California. Its fortune was primarily earned through the entrepreneurship of Charles Crocker , a tycoon who co-founded the Central Pacific Railroad [ 1 ] and acquired a controlling interest in the Southern Pacific Railroad system.
In 1973, the test opened up to men, and the 1974 award was the first to be renamed the All-American Family Leader for Tomorrow. [2] The program, which was sponsored by General Mills and named for its Betty Crocker brand, awarded around $2.1 million in scholarships total.
Mercedes Allison Bates (September 14, 1915 – August 16, 1997) was an American magazine editor and businesswoman who was most famous for her involvement in General Mills, specifically as the director of the Betty Crocker division. Bates was born in Portland, Oregon in September 1915.
3. Green Bean Casserole. One of the most enduring recipes on this list, green bean casserole has been a polarizing staple at family gatherings since its birth in a Campbell Soup Co. test kitchen ...