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In 2023, Burger King launched a new line of chicken wraps to compete with Wendy's, which began selling its own in March of that year. KFC and Chick-fil-A also sell their own chicken wraps.
Burger King gets into the wrap game, rolling out crispy chicken wraps in three different flavors, joining the list of chains that offer the poultry-based item.
Honey Mustard Royal Crispy Wrap. Price: $2.99. Basically, what Burger King is doing with their new chicken wraps is slicing a chicken patty in half and pairing them with lettuce, tomato, and ...
Burger King markets the Original Chicken Sandwich under several different names globally, including the Long Chicken, BK Chicken and Chicken Royale in the international markets it does business. The company also produces other variants that are specifically tailored to meet local taste preferences or customs of the various regions and countries ...
The reintroduction of Chicken Fries proved to be a fortuitous decision for Burger King, the resulting sales bump provided an increase in profits each time they were added to the menu. The 2014 reintroduction was a resounding success for the company, helping Burger King achieve domestic same-store comparable sales rise of 3.1% in 2014.
The chain is aiming to fill the void left behind by its direct competitor.
Burger King debuted its line of Royal Crispy Wraps in mid-August 2023, offering them in Classic, Spicy, and Honey Mustard flavors. While Burger King initially said that the wraps would only be ...
First introduced in August 2023, Burger King’s Royal Crispy Wraps feature white meat chicken, tomato and lettuce in a tortilla, and are available in Classic, Honey Mustard and Fiery flavors.