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Balenciaga's clothes featured few seams and plain necklines, and following his lead chemise dresses without waist seams, either straight and unfitted or in a princess style with a slight A-line, became popular. The sleeveless, princess-line dress was called a skimmer. [30] [32] A more fitted version was called a sheath dress.
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Because of the economic crash, designers were forced to slash prices for clothing in order to keep their business afloat, especially those working in couture houses. Designers were also forced to use cheaper fabric and materials, and dress patterns also grew in popularity as many women knew how to sew. Hence, clothing was made more accessible.
Vogue Pattern Service began in 1899, a spinoff of Vogue Magazine ' s weekly pattern feature. In 1909 Condé Nast bought Vogue. As a result, Vogue Pattern Company was formed in 1914, and in 1916 Vogue patterns were sold in department stores. In 1961, Vogue Pattern Service was sold to Butterick Publishing, which also licensed the Vogue name.
Trigère was a featured designer in McCall's New York Designer collection of dress patterns for the home sewing market in the 1960s. [ 13 ] In 1961, Trigère hired model Beverly Valdes as her house model, and became one of the first high-status fashion houses in the United States to hire an African-American model.
Janet Arnold (6 October 1932 – 2 November 1998) was a British clothing historian, costume designer, teacher, conservator, and author.She is best known for her series of works called Patterns of Fashion, which included accurate scale sewing patterns, used by museums and theatres alike.