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Balenciaga's clothes featured few seams and plain necklines, and following his lead chemise dresses without waist seams, either straight and unfitted or in a princess style with a slight A-line, became popular. The sleeveless, princess-line dress was called a skimmer. [30] [32] A more fitted version was called a sheath dress.
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Because of the economic crash, designers were forced to slash prices for clothing in order to keep their business afloat, especially those working in couture houses. Designers were also forced to use cheaper fabric and materials, and dress patterns also grew in popularity as many women knew how to sew. Hence, clothing was made more accessible.
The "Popover Dress" sold for $6.95 [11] and more than 75,000 were sold in the first season alone. [2] These dresses became a staple of McCardell collections and over time, she made versions in different lengths and fabrics. [10] The "Popover Dress" received a citation from the American Fashion Critics Association and in 1943, McCardell won a ...
Trigère was a featured designer in McCall's New York Designer collection of dress patterns for the home sewing market in the 1960s. [ 13 ] In 1961, Trigère hired model Beverly Valdes as her house model, and became one of the first high-status fashion houses in the United States to hire an African-American model.
Two mid-1960s mods on a customised Lambretta scooter. Mod, from the word modernist, is a subculture that began in late 1950s London and spread throughout Great Britain, eventually influencing fashions and trends in other countries. [1]