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As Regional Cablesystems, the company began operations in 1986 in Newfoundland. It expanded through the acquisition of non-metropolitan cable systems in Canada through the 1990s — notably Northern Cable in 1998, which gave the company two of the largest markets, Sudbury and Timmins, that it ever served as an independent company — and changed its corporate name to Persona in 2001.
Here, the illustration person called Femi is a persona used online. A persona (also user persona, user personality, customer persona, buyer persona) in user-centered design and marketing is a personalized fictional character created to represent a potential end user. [1]
A persona (plural personae or personas) is a strategic mask of identity in public, [1] the public image of one's personality, the social role that one adopts, or simply a fictional character. [2]