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Electronic cigarettes are marketed to smoking and non-smoking men, women, and children as being safer than cigarettes. [1] In the 2010s, large tobacco businesses accelerated their marketing spending on vape products, [2] [3] similar to the strategies traditional cigarette companies used in the 1950s and 1960s.
The WHO called for changes, including bans on all flavouring agents like menthol, and the application of tobacco control measures to vapes. Those include high taxes and bans on use in public places.
Vaping is different from smoking, but there are some similarities, including the hand-to-mouth action of smoking and an aerosol that looks like cigarette smoke. [1] The aerosol provides a flavor and feel similar to tobacco smoking. [1] There is a learning curve to use e-cigarettes properly. [9]
The British Royal College of Midwives states: "While vaping devices such as electronic cigarettes (e-cigs) do contain some toxins, they are at far lower levels than found in tobacco smoke. If a pregnant woman who has been smoking chooses to use an e-cig and it helps her to quit smoking and stay smokefree, she should be supported to do so."
Amid ever-stricter regulation targeting cigarettes, big tobacco companies and new entrants have begun offering smoking alternatives such as vapes, which they say are aimed at adult smokers.
One of the world's largest tobacco companies is pushing to undermine the efforts of the World Health Organization, which plans to crack down on vapes and smoke-free alternative products.
There are a number of YouTube videos showing people engaging in vape tricks using e-cigarettes. [51] Social media sites like Instagram can be used for showing off vape tricks. [20] One of the more alluring features about vaping was cloud-chasing among Instagram users. [86] Teenagers are being taught vaping tricks from one another. [28]
That requirement effectively meant that all vapes, heated tobacco products, nicotine pouches, and other new substitutes for traditional combustible cigarettes and cigars needed the agency's ...
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