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Luxottica was founded in Agordo by Leonardo Del Vecchio in 1961 as a sunglasses manufacturer selling and branding under its own name. Del Vecchio quickly acquired numerous businesses in the pursuit of vertical integration, buying distribution companies rapidly and signing its first designer licensing agreement with Giorgio Armani .
Hugo Boss also sells licensed brand products for children's fashion, eyewear, watches, home textiles, riding apparel, writing utensils and fragrances. [ 6 ] The company was founded in 1924 in Germany by Hugo Ferdinand Boss and originally produced general-purpose clothing.
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He has been a brand ambassador for Hugo Boss, Dolce & Gabbana and Calvin Klein. His first published book is My Dream Job. He launched his line of jewels, MDV Jewels, a collection of shoes, MDV Shoes, and his Eyewear collection, MDV Eyewear. The first movie he appeared in is Deported, a Hollywood production by Yoram Globus.
Safilo Group S.p.A. (acronym of Società Azionaria Fabbrica Italiana Lavorazione Occhiali) is an Italian company that designs, produces, and distributes prescription frames, sunglasses, sports eyewear, ski goggles and helmets, and cycling helmets under its own five house brands and 32 licensed brands, including Smith Optics since 1996.
1950s singer Buddy Holly helped popularise Wayfarers. Ray-Ban Wayfarer sunglasses and eyeglasses have been manufactured by Ray-Ban since 1952. Made popular in the 1950s and 1960s by music and film icons such as Buddy Holly, Roy Orbison and James Dean, Wayfarers almost became discontinued in the 1970s, before a major resurgence was created in the 1980s through massive product placements.
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