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On January 23, 2015, Gap Inc. announced its decision to close Piperlime by the end of April 2015, in order to focus resources on its core brands. Piperlime was Gap's smallest brand, with annual revenue below $100 million, which was less than one percent of Gap's total revenue.
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G-Star was founded in 1989, specializing in denim clothing in the Netherlands. Jeans, shirts, and other articles of clothing were produced. It was originally named Gap Star but decided to change their name when going international to avoid confusion with the already established Gap.
In 2006, Gap took part in the Product Red campaign with the launch of a special RED collection, including a T-shirt manufactured in Lesotho from African cotton. The expanded Gap Product Red collection was released on October 13, 2006. 50 to 100 percent of the profits went to the Global Fund , depending on the item. [ 78 ]
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