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The Paradox of Choice – Why More Is Less is a book written by American psychologist Barry Schwartz and first published in 2004 by Harper Perennial.In the book, Schwartz argues that eliminating consumer choices can greatly reduce anxiety for shoppers.
Spent: Sex, Evolution, and Consumer Behavior is a 2009 book by Geoffrey Miller. The book presents an evolutionary analysis of marketing, arguing that consumers seek pleasure and seek to display favorable traits to others.
Dichter authored 17 books, numerous articles and contributed many chapters to books on advertising and market research: Books. The Psychology of Everyday Living (1947) The Strategy of Desire (1960, 1964) The Handbook of Consumer Motivations (1964) Motivating Human Behavior (1971) Packaging, the Sixth Sense? A Guide to Identifying Consumer ...
It should only contain pages that are Psychology books or lists of Psychology books, as well as subcategories containing those things (themselves set categories). Topics about Psychology books in general should be placed in relevant topic categories .
This category is for books which are part of the popular psychology genre, or otherwise propagate the ideas of popular psychology. While some of the books in this category may be best-sellers or otherwise well-known (i.e., could be considered "popular" books), not all the books here need to meet that, and not every psychology book that is well-known will necessary be a popular psychology book.
Starch authored several books in the fields of psychology, advertising and marketing research. Best known are Experiments in Educational Psychology (1911) and his pioneering work about advertising Advertising: Its Principles, Practice, and Technique and its follow-up Principles of Advertising (1923). He researched and devised methods to assess ...