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In 1949, the Danish company Lego began industrial production of its Automatic Binding Brick, which, however, like its predecessors, was hollow inside and therefore produced very little adhesion. The bricks are an almost identical copy [21] of the 1947 Self-locking Building Bricks of the English brand Kiddicraft by toy developer Hilary Page. [22]
The authors attribute the company's rescue to the efforts of new CEO, Jørgen Vig Knudstorp, who cut costs (by, among others, reducing the number of bricks produced), engaged with the Lego fandom community, and refocused the company's efforts on its core business (design and marketing of interlocking plastic bricks) rather than side activities ...
Lego Games launched in 2009, was a series of Lego-themed board games designed by Cephas Howard and Reiner Knizia [117] [118] in which the players usually build the playing board out of Lego bricks and then play with Lego-style players. Examples of the games include "Minotaurus", in which players roll dice to move characters within a brick-build ...
First beam bricks are released. 1955: Lego releases its first building "system" of the Town Plan along with 27 other sets. [3] Lego bricks begin selling better, but are not yet the core Lego product. Lego first exports toys to Sweden. Godtfred Kirk Christiansen demonstrates the Lego bricks at a toy fair in Nuremberg, Germany. First Lego trees ...
Best-Lock and Lego bricks compared. Left to right; alternating Best-Lock then Lego in pairs. Also in the 1990s, Korean company Oxford was sued by The Lego Group over similar designs, but the case was eventually ruled in Oxford's favor. [12] In 2000, Lego filed a three-dimensional trademark for its mini-figures, which Best Lock had duplicated ...
The Lego-Brücke (English: Lego Bridge) is a concrete beam bridge which crosses over the Schwesterstraße in the North Rhine-Westphalian city of Wuppertal, Germany. In 2011, graffiti and street artist Martin Heuwold repainted the bridge in the style of Lego bricks, receiving national and international media attention for his work. The work was ...