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New POWERADE ZERO™ DROPS Turns H20 Into A Zero Calorie Sports Drink Get the Zero-Calorie Hydration Solution, with ION4 Advanced Electrolyte System, on Your Own Terms with Three Varieties of ...
From Gatorade to Powerade, just about every sports drink these days touts electrolyte-replenishing benefits, all of which have an incredible ability to quickly rehydrate the body when you're ...
Powerade Option took 36% of the Fitness Water category behind Propel's 42%. [citation needed] In 2007, Powerade Zero was released, a sports drink with electrolytes, which contains no sugar, no calories and no carbohydrates. [5] [6] In 2007 Coca-Cola acquired Fuze Beverage, a leading energy drink company. [7]
Athletes that are actively training lose water and electrolytes from their bodies by sweating, and expending energy.Sports drinks are sometimes chosen to be a solution for this problem through fluid replacement, carbohydrate loading and nutrient supplementation, [4] although the same source also states that "Whether water or a sports drink is consumed is the athlete's choice."
In the summer of 2018, The Coca-Cola Company purchased a minority stake in the company to position Bodyarmor as a premium sports beverage above its own Powerade brand. [2] The purchase by Coca-Cola made them the second largest shareholder. In November 2021, Coca-Cola acquired the remaining 85% stake of the company. [3]
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