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Mars Petcare is primarily pet food manufacturing and brands as well as pet healthcare services, technologies, and brands. [5] Mars Veterinary Health.
In 1988, Kal Kan Foods changed the name of its dog food to Pedigree, the name Mars used to sell dog food outside the United States. The next year, Mars applied their worldwide branding of Whiskas to their cat food branding. [4] In 1998, Kal Kan was the top-selling dog food brand but was going downhill.
Mars, Incorporated (doing business as Mars Inc.) is an American multinational manufacturer of confectionery, pet food, and other food products and a provider of animal care services, with US$45 billion in annual sales in 2022; [7] that year Forbes ranked the company as the fourth-largest privately held company in the United States. [8]
Siblings Jacqueline, 84, and John, 88, co-own Mars but don’t manage it, ... In 1935, it acquired the U.K. maker of CHAPPIE canned dog food, renamed Pedigree Petfoods in 1957.
It was the largest pet food manufacturer by market share in the US and the second-largest in Europe. [104] As of 2012, globally Purina has a 23.1 per cent share of the pet food market, while its largest competitor, Mars, has a 23.4 per cent share. [105] According to a Research and Markets report, competition between Nestlé and Mars has been ...
In the United States, pet-food sales in 2016 reached an all-time high of $28.23 billion. [3] Mars is the leading company in the pet food industry, making about $17 billion annually in pet-care products. [4] Online sales of pet food are increasing and contributing to this growth. Online sales in the US increased 15 percent in 2015. [5]