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Mars Edge is primarily food nutrition research and development. [2] ... Mars Veterinary Health is composed of pet healthcare services and provider networks. [6]
In 1988, Kal Kan Foods changed the name of its dog food to Pedigree, the name Mars used to sell dog food outside the United States. The next year, Mars applied their worldwide branding of Whiskas to their cat food branding. [4] In 1998, Kal Kan was the top-selling dog food brand but was going downhill.
In 2023, it was announced that Purina's portfolio specifically entailed dry dog food (30%), wet dog food (4%), dry cat food (19%), wet cat food (32%) and other pet nutrition products (15%). [44] In February 2023, Purina reported its plan to acquire Red Collar Pet Foods' pet treats factory in Miami .
Mars, Incorporated (doing business as Mars Inc.) is an American multinational manufacturer of confectionery, pet food, and other food products and a provider of animal care services, with US$45 billion in annual sales in 2022; [7] that year Forbes ranked the company as the fourth-largest privately held company in the United States. [8]
Focusing on pet health has helped Mars, which in 1994 produced annual sales of $13 billion and was bleeding money, Fortune reported at the time. Since entering the vet space, revenue has soared 284%.
A factory at North Sioux City, South Dakota, USA, was originally purchased by Mars in 2007 and worked under the Mars Petcare brand. This was then re-branded to Royal Canin in 2011, where it manufactures wet pet food. [81] Royal Canin's twelfth production facility was fully built at the end of 2009 and is located in Shanghai, China. [91]