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The pet food company seeks to achieve 100% recyclable or reusable packaging on the global level. [43] In 2023, it was announced that Purina's portfolio specifically entailed dry dog food (30%), wet dog food (4%), dry cat food (19%), wet cat food (32%) and other pet nutrition products (15%). [44]
The Ultra line was specifically created with the intent of creating a high-end holistic dog food. [citation needed] Nutro dry foods are made through an extrusion process, and packaged with vitamin E as a natural preservative. [3] In 2006, it was announced that Nutro's Adult Lamb and Rice formula had become the #1 lamb and rice dog food in America.
In an industry estimated to be worth $195 billion by 2027, human-grade dog food companies are competing with over 600 traditional brands for pet parents’ attention. We know this is overwhelming ...
Beneful is a brand of dog food products by Nestlé Purina PetCare global [1] that includes wet dog food, dry dog food and dog treats. [2] As of 2012, it was the fourth most popular dog food brand, [3] generating more than $1.5 billion in annual revenues. [4]
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In the 1990s, Jim Scott Jr., then CEO of the company, worked with a team of animal nutrition experts to develop the Wellness brand dog and cat foods, which went on the market in 1999 and 2000, respectively. Old Mother Hubbard became a member of the WellPet family of brands in 2009.
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