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Dove is an American personal care brand owned by the Anglo-Dutch company Unilever. The products are sold in more than 150 countries and are offered for women , men , babies and children . Dove's logo is a silhouette profile of the brand's namesake bird .
In the 1950s, Lamberti developed an easier and relatively inexpensive process to manufacture a synthetic compound to replace the fatty acids in bar soap, which was considered a breakthrough in the development of synthetic bar soap. This led to the Dove beauty bar, which Lever Brothers marketed as being less irritating to the skin than ...
The Dove Campaign for Real Beauty is a worldwide marketing campaign launched by Unilever in 2004 aiming to build self confidence in women and young children. [1] Dove 's partners in the campaign included Ogilvy, Edelman Public Relations, and Harbinger Communications (in Canada) along with other consultants. [ 2 ]
Dove Bar is an American ice cream bar, created by Leo Stefanos at Dove Candies & Ice Cream on 60th Street and Pulaski Avenue in Chicago in 1956 and introduced nationally in 1984. The brand, including Dove chocolate as well as the ice cream, was bought by Mars Inc. in 1986, [ 1 ] and the Dove Bar today is made by Mars.
Noxzema skin cream and beauty products line sold to Alberto-Culver in 2008 (since owned by Unilever) Oxydol sold to Redox Brands in 2000; Oxydol was P&G's first popular laundry soap, then later became a laundry detergent after Tide was introduced in 1946. Perla laundry bar soap (Philippines), sold to SCPG Asia-Pacific Inc. in 2016
Inspired by market research that suggested only 4% of women describe themselves as beautiful (up from 2% in 2004), and around 54% believe that when it comes to how they look, they are their own worst beauty critic, Unilever's Dove brand has been conducting a marketing campaign called Dove Campaign for Real Beauty that aims to celebrate women's natural beauty since 2005. [2]
[125] [126] Unlike Dove's long-running beauty campaign, Lynx advertising often creates mini-series of advertisements based around a singular product rather than communicating an overarching idea. Using images the company knows it will receive complaints garners the brand more free publicity and notoriety, often through controversy.
Evolution, also called The Evolution Of Beauty, is an advertising campaign launched by Unilever in 2006 as part of its Dove Campaign for Real Beauty, to promote the newly created Dove Self-Esteem Fund. The centre of the Unilever campaign is a 75-second spot produced by Ogilvy & Mather in Toronto, Ontario, Canada.