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Next in line was Max Ward-Delmar, the leading supplier on the East Coast of undergraduate and senior portrait services, which was purchased in 1990, giving Lifetouch an office and lab in Chesapeake, Virginia. Portrait Industries Corporation, a division of Max Ward-Delmar, gave Lifetouch a stronger presence in the preschool photography market.
PAA offered the Directory of Professional Photography, which first appeared in 1938, and the degree program, which awarded its first Master of Photography degree in 1939. [citation needed] The organization changed its name to Professional Photographers of America, Inc. in 1958 to distinguish the association from amateur photography organizations.
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The pictures are not inexpensive for the amount of time and effort involved – which can be less than one minute per student – partly because the photography company usually pays the school part of the price for each photo sold in a "rebate" or unadvertised "fundraising" scheme. [7]
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In December 2014, Peter Lik reportedly sold a photograph titled Phantom to an anonymous bidder for $6.5 million, making it potentially the third highest price paid for a photograph. [33] [34] [35] Lik's claim has been greeted with much scepticism.
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