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The general model of color psychology relies on six basic principles: Color can carry a specific meaning. Color meaning is either based in learned meaning or biologically innate meaning. The perception of a color causes evaluation automatically by the person perceiving. The evaluation process forces color-motivated behavior.
The Lüscher color test is a psychological test invented by Max Lüscher in Basel, Switzerland, first published in 1947 in German and first translated to English in 1969. The simplest form of the test instructs a subject to order a series of 8 colors in order of preference .
Faber Birren was born in Chicago, Illinois on 11 September 1900, the son of Joseph P. Birren, a landscape painter, and Crescentia (Lang) Birren, a pianist. He attended the Art Institute of Chicago while in high school and the University of Chicago for two years where he studied color theory.
The psychology of color . Colors can influence human behavior and feelings. “Colors come to have symbolic and cultural meanings over time,” York says, elaborating that their meanings can be ...
Infants as young as 12 weeks old exhibit color preferences. [2] Generally, children prefer the colors red/pink and blue, and cool colors are preferred over warm colors. Color perception of children 3–5 years of age is an indicator of their developmental stage. Color preferences tend to change as people age. [3]
Opponent-process theory is a psychological and neurological model that accounts for a wide range of behaviors, including color vision. This model was first proposed in 1878 by Ewald Hering , a German physiologist, and later expanded by Richard Solomon , a 20th-century psychologist.
Color fictionalists argue that, since we can imagine perceiving an inverted color spectrum, it must follow that color represents a property that determines the way things look to us, yet has no physical basis.
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