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A beauty YouTuber is an individual who creates content for YouTube, publishing videos in the realm of cosmetics, fashion, hairstyling, and nail art. [1] [2] In 2016, there were more than 5.3 million beauty videos on YouTube, with 86% of the top 200 beauty videos created by individual beauty vloggers, as opposed to marketers using the platform to promote cosmetic brands.
Goss began publishing videos on YouTube under the username Gossmakeupartist in 2009. [10] Unlike makeup tutorials commonly found on YouTube, Goss' videos incorporate other features such as instructing viewers in different ways of makeup application for the corresponding face shapes aiming to provide a user-friendly approach to makeup. [11]
According to Newsweek, she is "widely considered to be a progenitor of YouTube’s beauty scene" and "the mother of the YouTube beauty community." [9] She reached the one-million subscriber milestone in early 2016. [10] Westbrook primarily focuses on makeup and beauty reviews, tips, and tutorials. [11]
De Jager first began uploading videos to YouTube in 2008, at the age of 14, after watching MTV's The Hills while sick and being inspired by Lauren Conrad's makeup. [9] She then began searching YouTube for tutorials to recreate the look and was inspired to begin creating her own.
Laura Ann Lee (born September 1, 1988) is an American make-up artist, YouTuber, entrepreneur, and blogger.. She began her career as a make-up blogger in 2013 and is the founder and owner of cosmetics brand Laura Lee Los Angeles and the fashion brand Minimla.
Luke's video tutorials showed viewers how to apply make-up to recreate various looks, including some that were inspired by celebrities such as Avril Lavigne, Jennifer Lopez, Miley Cyrus, Amy Lee, Leona Lewis, and more. [4] Her YouTube channel, Panacea81, has had 135 million views and over 500,000 subscribers since her first upload on 22 July ...