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Developing a market-entry strategy involves thorough analysis of potential competitors and possible customers. Relevant factors that must be considered when deciding the viability of entry into a particular market include trade barriers , localized knowledge, price localization, competition , and export subsidies.
In international trade, foreign market entry modes are the ways in which a company can expand its services into a non-domestic market. There are two major types of market entry modes: equity and non-equity. The non-equity modes category includes export and contractual agreements. [1]
The CAGE Distance Framework identifies Cultural, Administrative, Geographic and Economic differences or distances between countries that companies should address when crafting international strategies. [1] It may also be used to understand patterns of trade, capital, information, and people flows. [2]
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Consulting an organization about suitability / demand of their products or services in the new market / geography of interest. Market potential, growth, competition, market-share analysis and other market research activities. Preparation of business strategy, business plan; carrying out cost–benefit and risk analysis for the organization etc.
An international joint venture (IJV) occurs when two businesses based in two or more countries form a partnership.A company that wants to explore international trade without taking on the full responsibilities of cross-border business transactions has the option of forming a joint venture with a foreign partner.