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Amazon Fresh is a subsidiary of the American e-commerce company Amazon in Seattle, Washington.It is a grocery retailer with physical stores and delivery services in some U.S. cities, as well as some international cities, such as Berlin, Hamburg, London, Milan, Munich, Rome, and some other locations in Singapore and India.
Other companies with substantial market share in the US are Target and Instacart. [6] The value of the US online grocery market grew from $12 billion in 2016 to $26 billion in 2018 and it has plenty of room to grow, given that the size of the overall grocery market was $632 billion in 2018 according to IBISWorld. [7]
The interior of a Fresh Market store. The Fresh Market was founded by Ray and Beverly Berry on March 5, 1982, in Greensboro, North Carolina. The first store was opened in the former Bi-Rite store at the corner of Lawndale Dr. and Pisgah Church Rd. [4] The Berrys' idea was to develop a better grocery store that brought back the feeling of open European-style markets. [5]