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Based on their intended meanings and imagined decoding strategies, media producers execute certain encoding strategies and give a certain shape to the text. In the decoding process, viewers derive both perceived meanings and perceived encoding strategies from the text. From these two dimensions, viewers arrive at their evaluation of the text.
In this example, you (the decoder) have something in common with the Canadian company that produced the commercial (the encoder), which allows you to share the same logic used by the Canadian company. When the receiver/decoder interprets the sign using the same logic as the encoder, it can be called a “preferred reading” (Meagher 185). [6]
Digital marketing planning is a term used in marketing management. It describes the first stage of forming a digital marketing strategy for the wider digital marketing system. The difference between digital and traditional marketing planning is that it uses digitally based communication tools and technology such as Social, Web, Mobile ...
In this regard, Berlo speaks of the source-encoder and the decoder-receiver. Treating the additional components separately is especially relevant for technical forms of communication. For example, in the case of a telephone conversation, the message is transmitted as an electrical signal and the telephone devices act as encoder and decoder.
Download as PDF; Printable version; In other projects ... Strategy; Account-based marketing; Digital marketing; ... Template:Marketing navigation bar This page was ...
T5 (Text-to-Text Transfer Transformer) is a series of large language models developed by Google AI introduced in 2019. [1] [2] Like the original Transformer model, [3] T5 models are encoder-decoder Transformers, where the encoder processes the input text, and the decoder generates the output text.
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FEC processing in a receiver may be applied to a digital bit stream or in the demodulation of a digitally modulated carrier. For the latter, FEC is an integral part of the initial analog-to-digital conversion in the receiver. The Viterbi decoder implements a soft-decision algorithm to