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  2. Media strategy - Wikipedia

    en.wikipedia.org/wiki/Media_strategy

    These can also overlap with each other, for example, television is a typical example of visual-audio media. Strategy, on the other hand, is a plan created to help an individual or organization to achieve certain goals. [2] Media strategy, specifically, is commonly applied in the public relations, marketing and advertising industries. By ...

  3. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    Social media marketing is the use of social ... from social media marketing. [8] Some examples of popular ... social media strategy as part of their traditional ...

  4. Marketing buzz - Wikipedia

    en.wikipedia.org/wiki/Marketing_buzz

    Marketing buzz or simply buzz—a term used in viral marketing—is the interaction of consumers and users with a product or service which amplifies or alters the original marketing message. [1] This emotion, energy, excitement, or anticipation about a product or service can be positive or negative.

  5. Mass marketing - Wikipedia

    en.wikipedia.org/wiki/Mass_marketing

    Mass marketing is the opposite of niche marketing, as it focuses on high sales and low prices and aims to provide products and services that will appeal to the whole market. Niche marketing targets a very specific segment of market; for example, specialized services or goods with few or no competitors. [2]

  6. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  7. Content marketing - Wikipedia

    en.wikipedia.org/wiki/Content_marketing

    E-commerce adaptations and digital distribution became the foundation of marketing strategy. The Internet also helped content marketing become a mainstream form of marketing. Traditional media such as newspapers, magazines, radio and TV started to lose their power in the marketplace. Companies started to promote and sell their products ...

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