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  2. Marketing automation in email campaigns - Wikipedia

    en.wikipedia.org/wiki/Marketing_automation_in...

    Marketing automation in email campaigns primarily involves the use of software or web-based services to execute, manage, and automate marketing tasks and processes. Automation methods are extensively used to replace manual and repetitive tasks where possible and to implement more personalized approaches for interactions. [1] [2] [3] [4]

  3. Email remarketing - Wikipedia

    en.wikipedia.org/wiki/Email_remarketing

    Email remarketing comprises the email systems used by merchants to follow up with website visitors who do not make a desired purchase action. [1] It is a development of email marketing that aims to re-attract website viewers or customers. In other words, the whole idea of email remarketing is attracting customers or users back for purchase ...

  4. Bigfoot International - Wikipedia

    en.wikipedia.org/wiki/Bigfoot_International

    Bigfoot International, Inc. was a New York City based holding company, which developed email communications, marketing automation and customer interaction software products during the dot-com era. Founded in 1997 by Lenny Barshack and James Hoffman, it grew out of Bigfoot.com, a free e-mail provider and Web directory .

  5. Brevo - Wikipedia

    en.wikipedia.org/wiki/Brevo

    Brevo, formerly Sendinblue, is a SaaS solution for relationship marketing. [1] The company was founded in 2012 [2] by Armand Thiberge, and offers a cloud-based marketing communication software suite with email marketing, transactional email, marketing automation, customer-relationship management, landing pages, Facebook ads, retargeting ads, SMS marketing, and more.

  6. Email marketing - Wikipedia

    en.wikipedia.org/wiki/Email_marketing

    Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. The term usually refers to ...

  7. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or a current customer database.

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