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2. Call-tracking software - Wikipedia

   en.wikipedia.org/wiki/Call-tracking_software

   Call tracking software records information about incoming telephone calls and, in some regions, records the calls themselves.Call tracking is a technology which can enable the pay per call, pay per minute or pay per lead business model, allowing the tracking of phone calls to be associated with performance-based advertising such as Google AdWords, SEO Services, Display and Electronic Direct ...

3. Lead management - Wikipedia

   en.wikipedia.org/wiki/Lead_management

   Generating a lead, or lead generation can relate to myriad marketing technologies and methodologies. Regardless of how it is achieved, however, from an architectural perspective lead generation is simply the ability to attract the interest of a consumer and capture enough data to validate and prioritize their interest, then contact them.

4. Lead generation - Wikipedia

   en.wikipedia.org/wiki/Lead_generation

   Leads may come from various sources or activities, for example, digitally via the Internet, through personal referrals, through telephone calls either by the company or telemarketers, through advertisements, and events. Lead generation is often paired with lead management to move leads through the purchase funnel. This combination of activities ...

5. 10 Ways to Measure the Effectiveness of Content Marketing - AOL

   www.aol.com/lifestyle/10-ways-measure...

   Quantifiable example for lead generation: This is how many potential leads you produced due to your content marketing objective, for example, how many email sign-ups or contact-form submissions.

6. Call centre - Wikipedia

   en.wikipedia.org/wiki/Call_centre

   Lead generation is a common operation for call centers, encompassing strategies and activities aimed at identifying potential customers or clients for businesses or sales representatives. It involves gathering information and generating interest among individuals or organizations who may have a potential interest in the products or services ...

7. Pay-per-call advertising - Wikipedia

   en.wikipedia.org/wiki/Pay-per-call_advertising

   Pay-per-call advertising is not to be confused with premium-rate telephone numbers. [3] Pay-per-call is the inverse of a premium telephone number, in that the advertiser who receives the call, not the caller, is charged for the service. Since it is cost per lead advertising, the rates are higher than for toll-free telephone number service. In ...