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Since the reintroduction of WWE's brand extension in 2016, performers are assigned to one of two primary "main roster" brands: Raw and SmackDown. A third brand, NXT, had originally been designated as a developmental brand for the main roster. In 2019 it was elevated to the third main roster brand.
WWE divides its roster into three storyline divisions – referred to as brands where wrestlers exclusively perform on their respective weekly television programs. Raw and SmackDown are their two main brands, while NXT serves as their developmenal territory.
WWE currently divides its roster between three brands. Most wrestlers perform exclusively on a single brand (with select exemptions). WWE's two primary brands are Raw and SmackDown, collectively referred to as the main roster. NXT serves as the developmental brand (although it was considered a third main brand from 2019 to 2021). [1]
As 2024 comes to a close, WWE will hold its final main roster premium live event of the year with a classic: Survivor Series. The second-longest running pay-per-view in WWE behind WrestleMania ...
Later that year during the November 8, 2024, episode of SmackDown, the brand's general manager Nick Aldis unveiled the WWE Women's United States Championship as a secondary championship for the main roster women's division on the SmackDown brand, countering the men's WWE United States Championship.
The 2024 WWE Draft was the 18th WWE Draft produced by the American professional wrestling promotion WWE between their Raw and SmackDown brand divisions.The two-night event began with the April 26 episode of Friday Night SmackDown (in Cincinnati, Ohio) and concluded with the April 29 episode of Monday Night Raw (in Kansas City, Missouri), with SmackDown airing on Fox and Raw on the USA Network.
In the 2024 WWE Draft that April, Breakker was drafted to the Raw brand. [65] At Money in the Bank on July 6, Breakker unsuccessfully challenged Sami Zayn for the Intercontinental Championship, marking his first pinfall loss since joining the main roster. [66] In a rematch at SummerSlam the following month, Breakker defeated Zayn to win the ...
In June 2024, WWE trademarked WWE ID and WWE Independent Development with the purpose of organizing and conducting a program to help develop wrestlers. That October, WWE ID was officially announced, which would support the development of independent wrestlers at specified schools or promotions and provide them a pathway to the promotion.