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Ida Rosenthal (née Kaganovich; January 9, 1886 – March 29, 1973) was a Belarusian-born American dressmaker and businesswoman who co-founded Maidenform.Ida is considered to be the creator of the modern bra and her company Maidenform went on to become the most successful bra manufacturer in the world.
Literature from Ancient Greece suggests the use of a specialized garment meant to support and contain women's breasts. In Book 14 of Homer's Iliad, written in the archaic period of classical antiquity, Homer refers to Aphrodite's "embroidered girdle" (Ancient Greek: κεστός ἱμάς, kestós himás) as being "loosed from her breasts", indicating a decorated breast-band rather than a ...
[38] Bras in 1940s left a substantial amount of fabric in the center, thus creating a separation of breasts instead of the pushed-together cleavage of today. [39] Frederick Mellinger of Frederick's of Hollywood created the first padded bra in 1947, followed by an early push-up bra a year later (dubbed "The Rising Star" [11]). [25]
She not only became her daughter’s support system but also advocated for my aunt to get the education and opportunities that weren’t created or designed for her in the 1960s.
A Pigeon Bra in use by WW II soldier. Maidenform converted factories during World War II in order to produce pigeon bras and parachutes. Pigeon bras, sometimes called pigeon vests, attached pigeons to paratroopers' chests so that the paratrooper could land in a war zone and release the bird, which would fly away carrying a message.
The sparkling lingerie held the Guinness World Record as the most expensive piece of lingerie ever created until 2006. ... The bra, modeled by Selita Ebanks, included nearly 9,000 diamonds (584.76 ...