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Southeast Toyota Distributors LLC, (SET) founded in 1968, is the top private distributor of Toyota vehicles in the world. [ 4 ] [ 5 ] [ 6 ] They are franchised by Toyota Motor Sales, USA to sell vehicles and parts to car dealerships in the five states of Alabama, Florida, Georgia, South Carolina and North Carolina. [ 7 ]
In early 1968, he was contacted by a friend from Chicago who said that Toyota wanted to establish a dealer network in the Southeast U.S. and wanted to talk to Jim Moran, who asked what a Toyota was. The company had been unsuccessful at breaking into the American market at the end of the 1950s and was trying again.
Southeast Toyota Parts operates from a single, 410,000-square-foot (38,000 m 2) warehouse in Jacksonville, the size of 8 football fields. For 2020, $437 million in Toyota parts & accessories were sold. [17] [20]
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Toyota Motor Sales, USA, Inc. (TMS, also known as Toyota USA) is the North American Toyota sales, marketing, and distribution subsidiary devoted to the United States market. Founded in 1957 in California, TMS currently employs more than 6,500 people. As of spring 2017 Toyota moved to a new campus in Plano, Texas.