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  2. Local store marketing - Wikipedia

    en.wikipedia.org/wiki/Local_store_marketing

    Local store marketing (LSM), also known as "neighborhood marketing," or simply "local marketing, [1]" is a marketing strategy that targets consumers/customers within a radius around a physical location with marketing messages tailored to the local populace. Tactics can be varied but are differentiated by the localization of the marketing message.

  3. Retail marketing - Wikipedia

    en.wikipedia.org/wiki/Retail_marketing

    Retail promotions that focus on the store tend to be ‘image’ oriented, raising awareness of the store and creating a positive attitude towards the store and its services. Retail promotions that focus on the product range, are designed to cultivate a positive attitude to the brands stocked by the store, in order to indirectly encourage ...

  4. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    Steve Jobs's marketing skills have been credited for reviving Apple Inc. and turning it into one of the most valuable brands. [1] [2] Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or ...

  5. Location-based advertising - Wikipedia

    en.wikipedia.org/wiki/Location-based_advertising

    With location-based service, surveys can take place in the real world, in real time, rather than in halls, in a focus group facility, or on a PC. Mobile survey can be integrated with a marketing campaign; the results of customer satisfaction research can be used iteratively to guide the next campaign.

  6. Services marketing - Wikipedia

    en.wikipedia.org/wiki/Services_marketing

    Services marketing is a specialized branch of marketing which emerged as a separate field of study in the early 1980s, following the recognition that the unique characteristics of services required different strategies compared with the marketing of physical goods. Services marketing typically refers to both business to consumer (B2C) and ...

  7. Servicescape - Wikipedia

    en.wikipedia.org/wiki/Servicescape

    Servicescape is a model developed by Booms and Bitner [1] to emphasize the impact of the physical environment in which a service process takes place. The aim of the servicescapes model is to explain behavior of people within the service environment with a view to designing environments that does not accomplish organisational goals in terms of achieving desired behavioural responses.

  8. Food marketing - Wikipedia

    en.wikipedia.org/wiki/Food_marketing

    Food marketing is the marketing of food products. ... food service and transport. [3] ... Product location in a store is also a definition of place in the marketing ...

  9. Mobile marketing - Wikipedia

    en.wikipedia.org/wiki/Mobile_marketing

    1.Store locators. Utilizing the location-based feedback, the nearest store location can be found rapidly by retail clients. 2.Proximity-based marketing. Companies can deliver advertisements merely to individuals in the same geographical location. Location-based services send advertisements prospective customers of the area who may truly take ...