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Under Armour has a partnership with PGA Tour player Jordan Spieth who they signed an endorsement with in 2013. [57] Spieth has won three majors to date (the 2015 Masters, the 2015 U.S. Open and the 2017 Open Championship) and has launched his own golf shoe, "Spieth One". [58] Under Armour has worked with Hollywood to boost its profile.
In this case apparel companies Nike, Under Armour, and Adidas, which are all completely related to sports, design the uniforms of these teams and in this way, promote their trademarks every time there is an event. In the Philippines, sports teams are often owned by corporations with names and branding of the teams itself used to market products.
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Over the decades, different shoe brands and styles were popular as basketball shoes: Chuck Taylor All-Stars and Keds in the 1960s and 1970s; Adidas and Nike leather high-tops in the late 1970s and 1980s; and Air Jordans in the 1990s. [4] Now most athletes wear shoes from the brand they are signed with and some even have their own signature shoes.
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related to: under armour build your uniform shoes reviews