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Under Armour developed a new type of shirt called "Coldblack", which is designed to reflect heat and keep athletes cool in the sun. [46] Under Armour has come out with new styles for football uniforms. In October 2012, Under Armour created "The Wounded Warrior" project for football uniforms. [47]
The company cited that companies like Nike, Adidas, and Under Armour (which all started making athletic footwear) starting their own team uniform units, and as a result eating away at Russell's market share in that department was a contributing factor in discontinuing Russell's team uniform manufacturing business.
Basketball shoes are sneakers designed specifically for playing basketball. Special shoe designs for basketball have existed since the 1920s. This list includes major brands of basketball shoe, listed by manufacturer and year of introduction.
Kevin Audette Plank (born August 13, 1972 [1]) is an American billionaire businessman and philanthropist. Plank is the founder and executive chairman of Under Armour, a manufacturer of sportswear, footwear and accessories, based in Baltimore, Maryland.
Starter was founded in New Haven, Connecticut by David Beckerman, a University of New Haven alumnus, to manufacture team uniforms for high school athletic programs. [6]In 1976, the company entered into non-exclusive licensing agreements with a number of professional sports leagues, paying royalties of 8–10% for the right to manufacture and market copies of professional athletic apparel.
The firm manufactures and supplies kit uniforms, balls, and boots. Athleta was notable for being the brand to supply Brazil national football team the first (now traditional) yellow and green shirts after the team abandoned the white and blue shirt following the Maracanazo in 1950. [2] [3]
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