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A rate card, also known as a rate sheet, is a structured table or list that sets out the different list prices that apply to a range of services provided to enable the buyer to compare the options available. It is typically the standard published rates and therefore the maximum price a buyer will be expected to pay.
AOL Desktop Gold lets you personalize the look and feel of your mailbox by adjusting your mail settings to better fit your needs. Through the settings menu you can choose how a sender's display name is shown, adjust the size of the fonts in your mailbox, customize the date column in your mailbox, and more.
Media weight is a term used in advertising to refer to the size of the audience reached by an advertising campaign. Media weight is determined by the number and placement of advertisements in media such as television commercials, online ads, or billboards.
CPP is the cost of an advertising campaign, relative to the rating points delivered. In a manner similar to CPM, cost per point measures the cost per rating point for an advertising campaign by dividing the cost of the advertising by the rating points delivered. [4] The American Marketing Association defines cost-per-rating-point (CPR or CPRP) as:
Flat rate also passes into advertising. Purchasing advertisements on websites such as Facebook, Twitter and YouTube is sold a flat rates on the size (with a surcharge for images and posts) and length of the advertisement (video costs extra). Advertising on YouTube pitches at a flat rate of $0.30 per view. [4]
Cost per action (CPA), also sometimes misconstrued in marketing environments as cost per acquisition, is an online advertising measurement and pricing model referring to a specified action, for example, a sale, click, or form submit (e.g., contact request, newsletter sign up, registration, etc.).
In advertising, an insert or blow-in card is a separate advertisement put in a magazine, newspaper, or other publication.They are usually the main source of income for non-subscription local newspapers and other publications.
Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.