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The Butterick family began selling their patterns from their Sterling, Massachusetts, home in 1863, and the business expanded so quickly that, in one year, they had a factory at 192 Broadway Street in New York City. At first producing only boy's and men's clothing patterns, the Buttericks expanded to dresses and women's clothes in 1866.
Butterick's innovation was offering every pattern in a series of standard, graded sizes. Members of his family cut and folded the first patterns that were sold from their home. In 1866 Butterick began manufacturing patterns for women's fashions, and later added some articles of men's clothing.
Both magazines were aimed at women and served as a means to sell Butterick paper patterns via mail order. [2] [3] In 1873, the two magazines were merged into a single publication, The Delineator. The magazine served as a marketing tool for Butterick patterns [4] and discussed fashion and fabrics, including advice for home sewists. [5]
The Delineator was an American women's magazine of the late 19th and early 20th centuries, founded by the Butterick Publishing Company in 1869 under the name The Metropolitan Monthly. Its name was changed in 1875. The magazine was published on a monthly basis in New York City. [1]
Navajo women further adapted the European designs, incorporating their own sense of beauty, "creating hózhó." [50] Paper sewing patterns for women to sew their own dresses started to be readily available in the 1860s, when the Butterick Publishing Company began to promote them. [51] These patterns were graded by size, which was a new ...
American tailor and manufacturer Ebenezer Butterick met the demand with paper patterns that could be traced and used by home sewers. The patterns, sold in small packets, became wildly popular. Several pattern companies soon established themselves. Women's magazines also carried sewing patterns, and continued to do so for much of the 20th century.