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In the 1973–74 season, Leeds United wore the first visibly branded kit in the English top flight. [7] Realising the potential of the replica kit market, Admiral brokered a deal with the Football Association in 1974 to produce the first commercially available England shirt that featured a sportswear manufacturers logo. They agreed a five-year ...
Umbro's kit debut was in the 1934 FA Cup final, when both teams – Manchester City and Portsmouth – wore kits designed and manufactured by the company. Other notably successful teams supplied by Umbro during the 1930s and 40s were Sheffield United, Preston North End, Manchester United, Tottenham Hotspur and Blackpool. [citation needed]
Manchester United replica away strips on display. The market for replica shirts has grown enormously, with the revenue generated for leading clubs and the frequency with which they change designs coming under increased scrutiny, especially in the United Kingdom, where the market for replicas is worth in excess of £200m. [79]
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In July 2014, Adidas and Manchester United agreed to a ten-year kit deal, beginning with the 2015–16 Premier League season. This kit deal has a guaranteed minimum value of £750 million (US$1.29 billion), making it the most valuable kit deal in sports history, and replaced rival Nike as the club's global equipment partner. [101]
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