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Media ethics is the subdivision of applied ethics dealing with the specific ethical principles and standards of media, including broadcast media, film, theatre, the arts, print media and the internet. The field covers many varied and highly controversial topics, ranging from war journalism to Benetton ad campaigns.
The code of ethics in media was created by a suggestion from the 1947 Hutchins Commission. They suggested that newspapers, broadcasters and journalists had started to become more responsible for journalism and thought they should be held accountable.
Visual ethics is an emerging interdisciplinary field of scholarship that brings together religious studies, philosophy, photo and video journalism, visual arts, and cognitive science in order to explore the ways human beings relate to others ethically through visual perception.
Ethics (also known as moral philosophy) is the branch of philosophy which addresses questions of morality. The word "ethics" is "commonly used interchangeably with 'morality' ... and sometimes it is used more narrowly to mean the moral principles of a particular tradition, group, or individual."
This coalition of international and regional media associations and journalism support groups campaigns for ethics, good governance and self-regulation across all platforms of media. One of the leading voices in the U.S. for journalistic standards and ethics is the Society of Professional Journalists. The Preamble to its Code of Ethics states:
The Journalist's Creed is a personal and professional affirmation and code of journalism ethics written by Walter Williams in 1914. The creed has been published in more than 100 languages, and a bronze plaque of The Journalist's Creed hangs at the National Press Club in Washington, D.C. Williams was the founding dean of the Missouri School of Journalism.
Ethics is the philosophical study of moral phenomena. Also called moral philosophy, it investigates normative questions about what people ought to do or which behavior is morally right. Its main branches include normative ethics, applied ethics, and metaethics. Normative ethics aims to find general principles that govern how people should act.
Consequentialism can also be contrasted with aretaic moral theories such as virtue ethics. Whereas consequentialist theories posit that consequences of action should be the primary focus of our thinking about ethics, virtue ethics insists that it is the character rather than the consequences of actions that should be the focal point.