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The Morningstar Rating for Stocks debuted in 2001 and was initially applied to 500 stocks. [1] [2] The stock-rating system compares a stock's current market price with Morningstar's estimate of the stock's fair value. [3] Like the Morningstar Rating for Funds, the rating is applied in the form of stars. [4]
Morningstar’s analyst ratings on stocks and funds enable investors to home in on highly rated names. The Motley Fool. SmartAsset: Stock Advisor Websites for Investors.
The Morningstar Rating for Funds is a rating system for investment funds operated by Morningstar.The Star Rating, debuted in 1985, a year after Morningstar was founded. The 1- to 5-star system, "looks at a fund's risk-adjusted return based on its performance over three, five and 10 years and on its volatility.
Morningstar is considered powerful in the investment management industry, and the firm's ratings and recommendations often influence a fund's assets under management. The firm's "star" ratings are often used by fund managers in marketing materials, and positive star ratings bring a credibility to a fund's strategy.
The Morningstar Analyst Rating debuted in 2011 as a qualitative rating assigned by Morningstar's team of manager research analysts for funds under their coverage. This forward-looking metric is analyst-driven, and is considered an aptitude test of a fund manager's capabilities in a specific strategy. [ 1 ]
Margins matter. The more Morningstar (NAS: MORN) keeps of each buck it earns in revenue, the more money it has to invest in growth, fund new strategic plans, or (gasp!) distribute to shareholders.