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Genericization may be specific to certain professions and other subpopulations. For example, Luer-Lok (Luer lock), [9] Phoroptor (phoropter), [10] and Port-a-Cath (portacath) [11] have genericized mind share among physicians due to a lack of alternative names in common use: as a result, consumers may not realize that the term is a brand name rather than a medical eponym or generic term.
Floor covering, [23] originally coined by Frederick Walton in 1864, and ruled as generic following a lawsuit for trademark infringement in 1878; probably the first product name to become a generic term. [24] Lyocell Originally a brand name owned by Lenzing, an austrian based company, for a viscose-type fiber fabricated via the NMMO process. In ...
A generic term is the common name for the products or services in connection with which it is used, such as "salt" when used in connection with sodium chloride. A generic term is not capable of serving the essential trademark function of distinguishing the products or services of a business from the products or services of other businesses, and ...
Pages in this category began as brands and registered trade-names but have become generic in ubiquitous, oft and common use. In some examples, the trademarks have been canceled by courts of law, some did not get renewed and simply expired into the public domain, while others became the victim of their own success, and the trade-name became a language term for the entirety of the market niche ...
“Brand-name products are most popular in the beverage aisle, with around 68% choosing brand names over store brand alternatives — even at a higher price point,” note Balagtas and Bryant.
Herein lies the brand dilemma, where consumers are often faced with the difficult decision of foregoing an item with a recognized and trusted name for a store brand version for a few dollars less.
A generic term (which refers to a genus, of which a particular product is a species) is not registrable as a trademark, and a registered mark that becomes generic may be cancelled at any time; A descriptive mark describes qualities or characteristics of a good or service, and can only be registered if it has acquired secondary meaning; The ...
When a brand name becomes so well known that the brand becomes synonymous with the category, the brand is said to have 'gone generic'. A brand name that is well known to the majority of people or households is called a household name [29] and may be an indicator of brand success. Occasionally a brand can become so successful that the brand ...