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René Lacoste founded La Chemise Lacoste in 1933 with André Gillier, the owner and president of the largest French knitwear manufacturing firm at the time. They began to produce the revolutionary tennis shirt Lacoste had designed and worn on the tennis courts with the crocodile logo embroidered on the chest.
In 1933, Lacoste founded La Société Chemise Lacoste with André Gillier. The company produced the tennis shirt, also known as a "polo shirt," which Lacoste often wore when he was playing; this had a crocodile (often thought to be an alligator) embroidered on the chest. In 1963, Lacoste's son Bernard took over the management of the company.
In 1953, David Crystal, the owner of Izod and Haymaker, bought 50% of the rights to market Lacoste in America. The "Izod" and "Haymaker" brands were already established there. "Lacoste" was added to enhance the brands' prestige and introduce the name to American markets. The resulting union of the two companies was the piqué polo/tennis shirt ...
Izod of London became most notable for its pairing with the Lacoste shirt company from 1952 to 1993. Vincent Draddy began to license the Lacoste shirt to add prestige to the Izod line, but he could not find a market for the then-expensive $8.00 retail price (around equivalent to $92 in 2023).
This guy gave new meaning to the slogan “Gottahava Wawa.” Police in East Windsor, N.J., arrested a 24-year-old man on Dec. 23, and charged him with misusing the town’s 911 system for ...
The Fed slashed its benchmark rate by another quarter point on Wednesday, yet you can still lock in a certificate of deposit with guaranteed returns of up to 4.27% APY on terms of 12 months or ...
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