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The shoes were designed by Steven Smith and created as a low top version of the company's New Balance Pride 650. The shoe was originally known as the New Balance P550 Oxford and was primarily a budget shoe. It sold for $45 when it was first released in 1989. [1] The shoe was designed to improve on the New Balance 480. Smooth leather was used ...
New Balance Athletics, Inc. (NB), best known as simply New Balance, is one of the world's major sports footwear and apparel manufacturers. Based in Boston, Massachusetts , the multinational corporation was founded in 1906 as the New Balance Arch Support Company .
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The current 480 shoe line is actually a merger of two different shoe models, the New Balance Pride 480 and New Balance BB680. The Pride 480 is the first ever basketball shoe created by New Balance in 1983 and was released as a high top. [1] A different model that was created as a low top version known as the BB680 was later released. [2]